Google+ Fake Sartorialist: Designer Essence - A New Work by The Fake Sartorialist

Monday, April 5, 2010

Designer Essence - A New Work by The Fake Sartorialist

In the flurry of NYTimes /NYMag activity I have decided to launch the first series of Designer Essence:

 Vivienne Westwood A/W 2010

 Victor & Rolf Spring 2010 RTW

DSquared A/W 2010

Designer Essence tries to make sense of rampant consumerist culture. How fashion designers can be so detached from their labels that they can continue after their death (Alexander McQueen being a case in point). Where designers create a brand from themselves that is propagated around the world, then creating collections that are meant to be embodiments of those brands. At some point in the consumerist frenzy that connection is lost.
It aims to cast the viewers eye on an intellectual life-cycle, where designers create images of themselves, mass produce collections of those images and are then made to be accountable for those collections through superimposing them once again onto themselves